Privacy Policy

SetLift LLC

Effective November 10, 2026 · Last updated November 4, 2026

The short version

SetLift has no analytics, no advertising, no trackers, and no crash-reporting tools of its own. We do not sell your data and we never will. We collect what the app needs to work, which is your workouts, your profile, and anything you choose to post or send, plus the basic technical details that keep your account secure. You can delete your account and everything in it from inside the app at any time; section 10 lists the few things kept after that, and for how long.

1. Who we are

SetLift ("SetLift", "we", "us") is a workout tracking and coaching application operated by SetLift LLC, a California limited liability company. This policy explains what data the SetLift mobile application and this website collect, why, and what control you have over it.

This policy applies to the SetLift app, setlift.app and my.setlift.app, the web version of the app. It does not apply to third-party services you reach from within SetLift, which have their own policies.

2. What we collect

Account information

When you create an account we collect your email address, a display name, and the date your account was created. If you sign up with email and password, we email you a verification code to confirm the address; the same mechanism is used for password resets. If you sign in with Google, Google confirms your email address to us and we skip our own verification step. On my.setlift.app, the Sign in with Google button loads Google's sign-in library in your browser, so Google knows you opened our sign-in page and may set its own cookies there under Google's privacy policy. After you pick an account, Google gives us your email address, your name and your profile picture. If that library cannot load, the button falls back to sending you to Google and back through our sign-in provider, Supabase. If you sign in with Apple, Apple gives us your email address, or a private relay address if you choose Hide My Email, and your name the first time you sign in, if you choose to share it.

You can choose a username, which other members can use to find you (see section 9).

You may optionally add a phone number. It is typed by you and we do not verify it. Other users cannot find you by phone number unless you switch that on: phone search is off by default, and you can turn it on or back off in your settings at any time.

Profile and fitness information

During onboarding and in your profile settings, you provide:

Some of this is information about your body and your health. We treat it accordingly, and we describe your specific rights over it in the Consumer Health Data Privacy Notice.

Apple Health

SetLift can connect to Apple Health. It is off until you turn it on, in Settings → Apple Health, and you can turn it off again at any time.

Where it goes once it is in SetLift: a reading from Apple Health is stored and treated exactly like the same number typed in by hand, which means a coach you have connected with can see it (see section 9). Nothing about it is shared more widely than that.

We never use data obtained from Apple Health for advertising or marketing, we never sell it or disclose it to data brokers, and we do not store it in iCloud. You can revoke SetLift's access, or delete anything it has written, from the Health app at any time.

Strava

You can connect SetLift to your own Strava account in Settings → Integrations, so the workouts you finish appear on your Strava feed. It is off until you connect it. SetLift asks Strava for two permissions: to upload activities, and to read your activities for one purpose only, finding the workout it just posted when Strava does not say which activity it created. SetLift does not import your Strava activities, your feed or your profile, and nothing from that lookup is kept except the ID of the activity SetLift posted.

Photos, video, and audio

Workout data

The core of the app. We store your routines, logged workouts (exercise, sets, reps, weight, duration, and timestamps), calendar events, programs and program enrolments, exercise categories, per-exercise notes, saved blocks, and templates. We also keep the answers and notes you gave SetLift Flow when it built a program, so a later edit can start from them; only you can see them. Personal records are calculated from your logs rather than stored separately. If you import your history from a file exported by another app, such as Strong, Hevy or Fitbod, the file is read on your phone and the workouts in it are saved to your account like ones you logged in SetLift.

Nutrition

If you log what you eat, we store each food you log (its name, brand, serving and nutrition numbers, and the day and meal), your daily totals, and any nutrition targets you or your coach set. When you scan a barcode or search for a food, the barcode number or the words you typed go from our server to Open Food Facts or USDA FoodData Central, the two public food databases SetLift looks foods up in. Your phone reads the barcode itself; no picture is taken or kept. The databases never see your name, your account or your IP address, because the request comes from our server, not from your phone. A product found this way is kept in a shared list of products so the next scan of it is faster; that list holds the product only, never who scanned it. If you correct a product's numbers, the correction is saved to your account alone and is never shown to anyone else.

Social and messaging data

If you use SetLift's social features we store your groups and the posts, comments, and reactions within them; direct messages; notifications; workouts and programs you share; your recent contacts; coach–client relationships; and whether you have turned on Group Leaderboards. Coaches can write private notes about their clients, which are visible to the coach and not to the client.

Liability agreement: if you connect with a coach and choose to sign a liability or assumption-of-risk agreement with them, we store your typed full legal name, the exact text of the agreement you signed, and the date and time you signed it.

Other members can find you by searching for your username or your email address, and when they do they see your display name and profile photo. They cannot find you by phone number unless you deliberately turn phone search on.

Safety and moderation data

When you report a post, comment or conversation we store the report: who reported it, who it was about, the reason chosen, and a copy of the reported content so we can review it after the fact even if it is later edited or deleted. Group posts and comments are also checked automatically for hate speech and explicit sexual content, and a match is queued for our review in the same way; this check never blocks or alters what you post. We store the list of people you have blocked. Reports are readable by SetLift administrators and by the person who filed the report; we do not tell the person reported who reported them.

Device permissions

SetLift asks for access to your photo library (for form videos, progress photos, a photo of a workout to import as a routine, and a photo of your own to put behind a Story you share, which stays on your phone and is never uploaded), your camera (for progress photos, for recording form videos, for scanning a food barcode, for photographing a workout to import as a routine, for a photo you take to send in a message, and for the verification selfie if you apply to be a verified coach), your microphone (for voice messages, for the sound on form videos you record, and for dictating notes), and speech recognition (to turn a dictated note into text). Each is requested only at the point you use that feature. iOS also asks before SetLift can send you notifications. You can decline or revoke any of these in iOS Settings; the rest of the app continues to work.

Dictation uses Apple's speech recognition. SetLift asks iOS to transcribe your words on your iPhone, and when your iPhone can do that, the audio stays on it. When it can't, iOS sends the audio to Apple to transcribe instead, so dictation still works, and Apple handles it under its own privacy policy. Either way, the audio is never sent to us. We receive only the text you choose to keep. When iOS asks for this permission it shows its own standard wording about speech data being sent to Apple, which describes that second case.

Notifications reach your phone through Expo's push service and Apple's. A message notification shows the sender's name and up to the first 140 characters of the message, so anyone who can see your Lock Screen may see it too; iOS Settings lets you hide previews. You can turn each kind of notification off in Settings → Notifications.

With Live Workout Activity on, your rest timer and, when the rest ends, your next set's exercise, weight and reps show on the Lock Screen and in the Dynamic Island while a workout is running, with buttons to log the set, change the weight, add rest or skip it. If you add the This Week widget to your Home Screen, it shows your sessions this week against your goal, your streak and the days you trained. Both are drawn on your phone from data the app already holds and send nothing anywhere new, but anyone who can see your Lock Screen or Home Screen can see them. Turn Live Workout Activity off in Settings → Workout Settings, or remove the widget, to stop.

Technical details

When you sign in, our servers record the IP address, the kind of device and the app version the session came from, and our hosting provider keeps request logs for a short period. We use these only to keep your account secure and to fix problems. A message you send from Settings → Contact us includes your app version, build and iOS version, so we can see what your phone is running.

Launch updates from this website

If you leave your email address on setlift.app to hear when SetLift launches, we store it with the page you signed up on and use it only to tell you about the launch. Every email we send about it has an unsubscribe link, and you can ask us to remove your address at any time at privacy@setlift.app.

3. What we don't do

This section exists because it is unusually short in our case and we would rather be specific than vague.

4. How we use your data

We use the data described above only to:

We do not use your data for any purpose beyond these without asking you first.

5. AI features

SetLift uses the Google Gemini API for SetLift Flow, which writes and edits workouts and programs and imports routines and recipes, and to write coaching briefs for coaches. When you use SetLift Flow, we send Google:

We use Gemini's paid API tier. Under Google's terms for paid services, Google does not use prompts or responses submitted through the paid tier to train its models. Google's handling of this data is governed by the Gemini API Additional Terms of Service and the Google Cloud Privacy Notice, which we encourage you to read rather than rely on our summary.

Coaching briefs. A coach you are connected with can ask SetLift for a short brief about your training before a check-in. When they do, SetLift works out a summary of your training and sends that summary to Google: how many sessions you logged and how that compares with your program, your total volume and training load, the balance of your pushing and pulling work, your estimated one-rep maxes and where they are heading, the weights, reps and effort ratings of sets where your effort changed, the dates of scheduled sessions you missed and of your next one, the date your shared history with that coach begins, if that falls inside the time the brief covers, and what the previous brief suggested and when. It does not send your name, your messages or check-in answers, your body measurements or daily health numbers, your nutrition, or your injury notes. SetLift's own code reads those (your body data only while Collect Body Data is on) and shows your coach what it finds, without sending them to Google. Each brief is saved so the next one can say what changed, and only the coach who asked for it can open it, and only while you are connected.

We do not send your progress photos, voice messages, direct messages, or body measurements to Google. From your workout logs, SetLift Flow sends only what is listed above, never the weights, reps or dates you recorded. A coaching brief sends the training summary described above. Neither sends your logs themselves.

AI output is not professional advice

Workouts and programs generated by SetLift's AI features are produced automatically and are not reviewed by a medical professional or certified trainer before you see them. See our health and fitness disclaimer.

6. Who we share data with

We share data with a small number of service providers who process it on our behalf, under contract, for the purposes listed. Each is bound by contract to protect your data at least as well as this policy does, and to use it only to provide its service to us. We do not sell data to anyone.

ProviderWhat it doesWhat it receivesWhere
Supabase Database, authentication, file storage Essentially all app data: account, profile, workouts, messages, photos, audio AWS us-east-2, Ohio, USA
Google (Gemini API) SetLift Flow (writing and editing workouts and programs, routine import), coaching briefs What you type or choose in SetLift Flow, the routine, program or day you ask it to change, and the parts of your training listed in section 5; for photo import, the workout image; for a coaching brief, the training summary described in section 5 Google infrastructure
Resend Email delivery Your email address and the contents of the email sent to you. For a coach who has turned on message alerts, that includes up to the first 200 characters of a client's message USA
Cloudflare R2 Storage and delivery of exercise videos, animations and images, including ones you upload Videos and images you upload for exercises; your IP address when your device loads one Cloudflare global network
Cloudflare R2 (backup) Keeps our backup copy of stored files Progress photos, profile photos, group banners, coach profile banners, program cover images, photos, files and videos sent in messages, and coaching documents and agreements. Never voice messages, coach verification selfies or folder photos United States
Expo Delivers push notifications, through Apple's push service, and app updates Your device's push token and the text of each notification; when the app checks for an update, your IP address and a random ID for that installation USA
RevenueCat Manages in-app purchases and subscriptions Your SetLift account ID and your App Store purchase and subscription records. Payment details stay with Apple and never reach SetLift or RevenueCat USA
Have I Been Pwned (Pwned Passwords) Checks a new password against known breaches, and an existing one when you sign in The first five characters of a hash of the password, nothing that identifies you Served worldwide

Food databases. When you scan a barcode or search for a food, our server looks it up in Open Food Facts and USDA FoodData Central. They receive the barcode number or the words you searched for, and nothing that identifies you: not your name, your account or your IP address.

Services you connect or open yourself. Three more companies receive data only when you use a feature that reaches them, and handle it under their own policies rather than on our behalf: Apple Health, if you turn it on, which keeps what SetLift writes to it on your iPhone, and in iCloud if you sync Health there (see section 2); Strava, if you connect it (see Strava), and YouTube, when SetLift shows you an exercise demonstration video from YouTube, which loads from YouTube as soon as it appears on screen and lets YouTube see your IP address and set cookies. Apple can also receive dictated audio, on an iPhone that can't transcribe it by itself (see section 2). What you share to another app, such as Instagram, is covered in section 9.

We may also disclose data if we are legally required to, for example in response to a valid subpoena or court order, or where we believe in good faith that disclosure is necessary to prevent imminent harm. If SetLift is acquired or merges with another company, your data may transfer as part of that transaction; we will tell you before it does and before any new privacy policy applies to it.

7. Where your data lives

SetLift's primary data store is Supabase, running on Amazon Web Services in the us-east-2 region (Ohio, United States). Exercise videos, animations and images, including ones you upload, are stored on Cloudflare R2 and served from Cloudflare's global network. If you use SetLift from outside the United States, your data is transferred to and processed in the United States.

Supabase's own backups cover the database but not stored files, so we also keep a backup copy of stored files, such as progress photos and the photos and files sent in messages, in a private Cloudflare R2 storage bucket that Cloudflare keeps in the United States. Voice messages, coach verification selfies and folder photos are never copied. Each copy is deleted within 90 days (see section 10). Copies made earlier, on an encrypted computer in the United States that only SetLift's operators use, are deleted by November 21, 2026.

8. Security, and its limits

Your data is encrypted in transit using TLS, and encrypted at rest by Supabase and AWS. Our backup copy of stored files is encrypted at rest by Cloudflare. Access to production systems is restricted.

We would rather tell you the limits plainly than let you assume protections that are not there:

Please read this part
  • There is no end-to-end encryption. SetLift's operator and Supabase are technically capable of reading your progress photos, voice messages, direct messages, and the private notes coaches write about clients, and Cloudflare is technically capable of reading the files in our backup copy, such as progress photos. We do not do this as a matter of routine, but the encryption we use does not make it impossible.
  • Your profile photo, and any photo you upload for a routine folder, are stored in public buckets. Anyone who has a file's URL can open it without signing in to SetLift. Do not use a photo you would not be comfortable being public.
  • Session tokens are stored in the device's app storage (AsyncStorage) rather than the iOS Keychain. This is a deliberate implementation choice. It means your session token has less operating-system-level protection than Keychain storage would provide, which matters most if your unlocked device is accessed by someone else.
  • When you choose or change a password, and when you sign in with one, our sign-in provider Supabase checks it against Have I Been Pwned, a public list of passwords exposed in known data breaches, and refuses a new password that appears there. The check sends the first five characters of a hash of the password, never the password itself and nothing that identifies you.
  • No method of transmission or storage is completely secure. We cannot guarantee absolute security.

9. Who else can see your data

Beyond service providers, other people may see your data in the ordinary course of using SetLift:

10. How long we keep it

We keep your account data for as long as your account exists. Some specifics worth stating:

When you delete your account, we perform a real deletion of your authentication record and associated data, not a soft flag that hides it. That includes your files: photos, voice and video messages, files sent in your conversations, documents, and exercise videos and pictures you uploaded. What is kept is listed above: a liability agreement signed with a coach, a report another member made about you, and the record of a coach verification decision. Copies in backups are erased within 90 days: Supabase keeps database backups for 7 days, and our own backup copy of stored files (see section 7) deletes each copy within 90 days. We may keep information longer where the law requires it, or while a dispute or safety report about it is still open. Content you posted into a shared space, such as a group post someone else has replied to, may persist in that context; contact us if you need it removed.

11. Your rights and choices

Regardless of where you live, you can:

To exercise any right we cannot handle in-app, email privacy@setlift.app. We will respond within 45 days, and will tell you if we need longer.

12. U.S. state privacy rights

California (CCPA/CPRA)

If you are a California resident you have the right to know what personal information we collect and how we use it, to request deletion, to request correction, to request a portable copy, and to not be discriminated against for exercising these rights. You also have the right to opt out of the sale or sharing of personal information and to limit the use of sensitive personal information. We do not sell or share personal information for advertising, and we do not use sensitive personal information for any purpose other than providing the app, so there is nothing to opt out of. The categories of personal information we collect are described in Section 2; the purposes in Section 4; the recipients in Section 6.

Washington, Nevada, and Connecticut consumer health data

Washington's My Health My Data Act, Nevada's SB 370, and the Connecticut Data Privacy Act give residents specific rights over consumer health data. Because SetLift collects information about your body, injuries, and physical activity, those laws apply to us. Your rights under them, including the right to withdraw consent and to have consumer health data deleted, are described in our separate Consumer Health Data Privacy Notice.

Other states

Residents of states with comprehensive privacy laws, including Colorado, Virginia, Utah, Texas, Oregon, Montana, and others, have rights to access, correct, delete, and obtain a copy of their personal data, and to appeal a denied request. Email privacy@setlift.app to exercise them or to appeal.

13. International users

SetLift is offered only in the United States. It is operated from the United States and your data is stored there. If you use SetLift from anywhere else, your data is transferred to and processed in the United States under this policy. You can still ask us about your data, or ask us to delete it, at privacy@setlift.app.

14. Children and teens

SetLift is not intended for anyone under 16, and our Terms require you to be at least 16 to create an account. When you create an account we ask for your date of birth. If it shows you are under 16, we delete the account you just created, along with anything in it, and we do not keep the date of birth you entered. Your device remembers for one day that the check was not passed, so the question is not simply asked again; that note holds no date of birth and never leaves your device. A date of birth is what you tell us; we do not check it against documents. Accounts created before September 20, 2026 were not asked, and date of birth stays optional for them. We do not knowingly create or keep accounts for users under 16. If we learn that we have collected data from someone under 16, we will delete it promptly; email privacy@setlift.app if you believe this has happened.

If you are between 16 and 18, please review this policy with a parent or guardian.

15. Changes to this policy

We will update this page when our practices change and revise the "last updated" date above. If a change is material, for example if we added analytics, changed what we send to a third party, or began processing data for a new purpose, we will notify you in the app or by email before it takes effect.

16. Contact us

Questions, requests, or concerns about privacy: